[ male announcer ] humana. ♪ >> in 2004, george w. bush runs 44% of the latino vote. this year mitt romney got a measly 28%. if he had gotten even 35% he would have won the pop already vote, mitt romney, and maybe the presidential election. so for the first time it can be said conclusively, but probably not the last time, the latino vote was decisive in this election. bearing that in mind here is craig with the senior latino senator, bob menendez, democrat of new jersey. >> i think what was incredibly encouraging was to see a significant increase in latino turnout. >> senator men anyone des, -- menendez when you learned the latino vote was the decides factor in the leaks, what was your reaction? >> a coming of aim. -- coming of age, this community has grown so in the country. served in the armed forces of the united states over many, many wores, contributed economically, finally here was the constantly referred to sleeping giant awakening. >> the awakened giant was enormous. 71% of the vote. making the difference in states like florida, virginia, new mexico, and color